Traditional and Agile Product Development in a Hyperconnected World: Turning Weaknesses into Strengths

Globalization and its inherent need to be highly connected lead to increasing application of information technology in business practice. Business Intelligence, Enterprise Resource Planning, Application Development, Cloud Computing and Customer Relationship Management have currently been rated to be the most important trends in this context. By using SWOT analysis, the paper presents potential ways to improve traditional and agile product development approaches by means of hyperconnectivity. For that, we assume two organizations (one developing products traditionally and another one developing products in an agile way), firstly, in a connected and, secondly, in a hyperconnected environment. The results show strategical improvement potentials towards a more extensive usage of hyperconnectivity in product development. Consequently, hyperconnectivity is both the pain and the medicine.