Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1698130 | Procedia CIRP | 2016 | 6 Pages |
Abstract
Nowadays, manufacturing companies offer an increasing amount of product variants. Especially in B2B markets, product variety is taken for granted. Hence, existing variety management approaches focus exclusively on the variety implications. Certain approaches consider customer benefit when evaluating potential product variants. However, a targeted decision-making approach for adapting the variant quantity regarding the customer value does not exist. In this paper, a method is presented that accounts for changes in customer value as a function of the number of product variants offered. Thus, attributes that influence the customer value are identified and linked to the product variant quantity.
Keywords
Related Topics
Physical Sciences and Engineering
Engineering
Industrial and Manufacturing Engineering
Authors
Eric Rebentisch, Günther Schuh, Michael Riesener, Max Gerlach, Paul Zeller,