Development of a Supporting Tool for Sustainable FMCG Packaging Designs

Plastics are an essential part of most Fast Moving Consumer Goods’ (FMCG) packaging; however, plastics could pose a significant threat to environment. As FMCG packages are characterized by short life spans and high turnover rates, FMCG packaging is contributing to enormous amount of plastic pollution. On the other hand, companies attempt to differentiate their FMCG packaging through value creation from consumer experience and product quality. The paper presents the development of a supporting tool for design engineer to evaluate the design with the balance of environmental impact, material cost and value creation of the FMCG packaging. A simplified version of pairwise comparison is proposed to evaluate different packaging designs. A case study is presented to illustrate the proposed methodology.