Revised multi-choice goal programming for multi-period, multi-stage inventory controlled supply chain model with popup stores in Guerrilla marketing

In this paper, we consider a supply chain network design problem with popup stores which can be opened for a few weeks or months before closing seasonally in a marketplace. The proposed model is multi-period and multi-stage with multi-choice goals under inventory management constraints and formulated by 0–1 mixed integer linear programming. The design tasks of the problem involve the choice of the popup stores to be opened and the distribution network design to satisfy the demand with three multi-choice goals. The first goal is minimization of the sum of transportation costs in all stages; the second is to minimization of set up costs of popup stores; and the third goal is minimization of inventory holding and backordering costs. Revised multi-choice goal programming approach is applied to solve this mixed integer linear programming model. Also, we provide a real-world industrial case to demonstrate how the proposed model works.