Lean and green product development: two sides of the same coin?

•A systematic literature review of 102 journal publications is performed.•The fields of LPD and GPD are compared and contrasted.•Comparison structured in general, process, people and tools/techniques dimensions.•Nine propositions for cross-field learning between LPD and GPD are suggested.

This paper compares and contrasts the lean product development (LPD) and green product development (GPD) concepts through a systematic literature review including 102 journal publications. The review resulted in 14 findings that were organised according to four dimensions: general, process, people and tools/techniques. A number of similarities between the concepts were found. For example, implementation of both concepts calls for a systems perspective where the dimensions of process-people- tools/techniques are linked holistically. Differences between the LPD and GPD concepts lie in: their goal and focus, value construct, process structure, performance metrics, and tools/techniques used. The findings do not unambiguously support that “green thinking is thinking lean” and consequently it cannot be argued that LPD and GPD are two sides of the same coin, meaning that LPD automatically leads to greener products or that GPD ensures improvements and efficiency in the product development process. However, it is reasonable to conclude that LPD and GPD belong to the same “currency”. That is, the concepts share a number of similarities that indicate a synergistic relationship. This synergistic relationship has been accentuated by a nine propositions where the potential for cross-field learning is shown.