Article ID Journal Published Year Pages File Type
2544383 Journal of the American Pharmacists Association 2009 4 Pages PDF
Abstract
The majority of advertisements for OTC products in a Nigerian urban setting used advertising appeal related to efficacy and psychosocial enhancement. Promotional efforts by pharmaceutical manufacturers appear to focus on positive emotional appeal to influence drug purchase and use decisions.
Keywords
Related Topics
Health Sciences Medicine and Dentistry Public Health and Health Policy
Preview
Advertising of OTC products in a Nigerian urban setting: Content analysis for indications, targets, and advertising appeal
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