Article ID Journal Published Year Pages File Type
2644769 Applied Nursing Research 2016 4 Pages PDF
Abstract

Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.

Related Topics
Health Sciences Nursing and Health Professions Nursing
Authors
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