Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
2644769 | Applied Nursing Research | 2016 | 4 Pages |
Abstract
Recruiting participants for research studies can be challenging and costly. Innovative recruitment methods are needed. Facebook targeted advertisement offers a low-cost alternative to traditional methods that has been successfully used in research study recruitment. This primer offers nurse researchers a method utilizing social media as a recruitment tool and details Facebook targeted advertisement for research recruitment.
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Authors
Lisa Carter-Harris,