The visibility of the discipline on the websites of academic nursing schools

Critical discourse analysis was used to examine the visibility of nursing as a distinct discipline on the websites of academic nursing schools in Ireland. The analysis focused on the content of the schools’ websites, including the available undergraduate curricular materials. The websites of a purposive sample of academic nursing schools in Canada, Scandinavia, and Australia were also analyzed for comparative purposes. The texts revealed that the disciplinary distinctiveness of nursing was only minimally represented on nearly all of the Irish nursing schools’ websites. There was little evidence that nursing theory was informing the form and content of nursing programs. Instead, there was evidence of eclecticism in their form and content, with much reliance on imported knowledge from other disciplines. In contrast, nursing’s disciplinary specialism was coherently and clearly articulated in website texts of the selected Canadian, Scandinavian, and Australian schools. Representations of nursing on official websites convey important messages to prospective students and to the public about the self-conceptualisation of nursing, including its knowledge forms and knowledge claims.