Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
2679778 | The Case Manager | 2006 | 4 Pages |
Abstract
In The Tipping Point 1, Malcolm Gladwell describes a phenomenon in which a niche market or fad undergoes transformation into mainstream acceptability, resulting in widespread social change. He concludes that a “tipping point” occurs when a series of small events results in a critical mass of acceptance that produces sudden major changes.
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Authors
Sherrie Dulworth,