Article ID Journal Published Year Pages File Type
2679778 The Case Manager 2006 4 Pages PDF
Abstract

In The Tipping Point 1, Malcolm Gladwell describes a phenomenon in which a niche market or fad undergoes transformation into mainstream acceptability, resulting in widespread social change. He concludes that a “tipping point” occurs when a series of small events results in a critical mass of acceptance that produces sudden major changes.

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Health Sciences Medicine and Dentistry Medicine and Dentistry (General)
Authors
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