Marketing Directly to Patients

In the present difficult economic environment, branding, marketing, and visibility in one's community is every bit as important as excellent diagnosis and orthodontic treatment. The practice that can consistently attract new patients without heavily relying on referrals from other dental professionals has a distinct advantage. In this article, the authors outline several attributes found in successful practices that are growing despite the recent economic downturn. Practices that are able to internalize and implement these strategies will see increased new patient flow, be less susceptible to the vagaries of the economy, and have the peace of mind that comes from proactively creating new patient flow rather than leaving it to chance.