Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
3335230 | Transfusion and Apheresis Science | 2014 | 5 Pages |
Abstract
This field study on blood donor behavior tests the effectiveness of semantic priming on donor intention and commitment. Using face-to-face interactions, participants were primed with the concept of love and solicited to promise blood to the French National Blood Bank. Results showed a significant effect on willingness to donate blood and on donor commitment. The relatively simple and easily implemented technique used in this study could be of interest in improving performance of recruitment and retention campaigns.
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Authors
Virginie Charles-Sire, Nicolas Guéguen, Sébastien Meineri, Angélique Martin, Andrea Bullock,