Undergraduate Students' Book Selection: A Study of Factors in the Decision-Making Process

Little research has focused on what factors undergraduate students consider when selecting books at academic libraries. In order to better understand student book choices at Niagara University Library, we chose 11 sets of two books with the same LC subject headings but with other differences and asked students to select one book over another. Twenty potential factors in their decision making were investigated in particular. The data and observations indicated that navigation factors were most important to the students in selecting the books presented to them.