Water and waste management in the Moroccan tourism industry: The case of three women entrepreneurs

SynopsisWater is a key resource for the tourism industry, especially in countries lacking in drinking water and water infrastructures, such as Morocco. This case study analyzes women's degree of empowerment for making significant decisions regarding water management, and their contribution to the community through the companies they establish in the tourism sector. Through the tourism industry, the Moroccan women have managed to enter the labor force in the formal economy, thus gaining independence and social recognition. The study shows that women can have a positive role in promoting practices designed to protect the environment in view of managing the available water resources, thus helping to increase the wealth of the local community.