Probing the functions of contextual modulation by adapting images rather than observers

•A novel procedure of “adapting images” is described for studying adaptation.•The images can simulate long term and theoretically complete adaptation states.•Measurements with these images provide clues about the function of adaptation.•Simple normalization is shown to benefit both perception and performance.

Countless visual aftereffects have illustrated how visual sensitivity and perception can be biased by adaptation to the recent temporal context. This contextual modulation has been proposed to serve a variety of functions, but the actual benefits of adaptation remain uncertain. We describe an approach we have recently developed for exploring these benefits by adapting images instead of observers, to simulate how images should appear under theoretically optimal states of adaptation. This allows the long-term consequences of adaptation to be evaluated in ways that are difficult to probe by adapting observers, and provides a common framework for understanding how visual coding changes when the environment or the observer changes, or for evaluating how the effects of temporal context depend on different models of visual coding or the adaptation processes. The approach is illustrated for the specific case of adaptation to color, for which the initial neural coding and adaptation processes are relatively well understood, but can in principle be applied to examine the consequences of adaptation for any stimulus dimension. A simple calibration that adjusts each neuron’s sensitivity according to the stimulus level it is exposed to is sufficient to normalize visual coding and generate a host of benefits, from increased efficiency to perceptual constancy to enhanced discrimination. This temporal normalization may also provide an important precursor for the effective operation of contextual mechanisms operating across space or feature dimensions. To the extent that the effects of adaptation can be predicted, images from new environments could be “pre-adapted” to match them to the observer, eliminating the need for observers to adapt.