| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 4194365 | American Journal of Preventive Medicine | 2010 | 7 Pages |
Abstract
These findings demonstrate that a branded, empathetic media campaign that offers smokers practical advice on how to approach quitting can change cognitions related to successful cessation over a relatively short time period.
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Authors
Donna M. PhD, MPH, Jennifer C. PhD, Paul D. MA, Kristen L. MPH, Haijun MS, Jeffrey C. MBA, Eric T. BA, Jennifer PhD, MPH, Jane A. MA,