Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4232044 | Journal of the American College of Radiology | 2008 | 6 Pages |
Abstract
Communication campaigns are an accepted method for altering societal attitudes, increasing knowledge, and achieving social and behavioral change particularly within public health and the social sciences. The Image GentlySM campaign is a national education and awareness campaign in radiology designed to promote the need for and opportunities to decrease radiation to children when CT scans are indicated. In this article, the relatively new science of social marketing is reviewed and the theoretical basis for an effective communication campaign in radiology is discussed. Communication strategies are considered and the type of outcomes that should be measured are reviewed. This methodology has demonstrated that simple, straightforward safety messages on radiation protection targeted to medical professionals throughout the radiology community, utilizing multiple media, can affect awareness potentially leading to change in practice.
Related Topics
Health Sciences
Medicine and Dentistry
Radiology and Imaging
Authors
Marilyn J. MD, Kimberly E. MD, MS, Jennifer MA, Priscilla F. MS, Michael J. MD, Brian D. MD, Shawn Farley, Donald P. MD, Marta MD, Diego MD, MPH, Neil D. MD, Sue C. DO, Gregory CAE, MA, RT(R), CNMT, Keith J. MS,