| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 4345648 | Neuroscience Letters | 2010 | 5 Pages |
Abstract
ⶠBrand names tend to be processed through semantic routes. ⶠBrand names are represented in the lexical system of both hemispheres. ⶠBrand names share some linguistic features of proper names and nonwords. ⶠEnglish brand names and the Chinese translations are processed similarly at the semantic level.
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Authors
Mei-chun Cheung, Agnes S. Chan, Sophia L. Sze,