Willingness of residents to participate in e-waste recycling in India

This article is a first, limited attempt made to understand the significant factors affecting consumer′s willingness to participate in e-waste (waste from electronic consumer products) recycling program in the context of India. As India introduced a draft rule of e-waste management in May 2012, the need for understanding consumer′s behavior affecting recycling program is very important to bring clarity and specific changes in the draft rule for better effectiveness. Three major groups of covariates, viz; demographic, socio-economic and individual preferences are discussed in the paper. The results are compared with mixed evidence from developed countries and from China. The authors claim to be the first to study this question using Indian data.