Motivational indicators of protective behaviour in response to urban water shortage threat

•This study looks at the contribution of motivational factors in adaptive intentions.•Protection motivation variables explained 43% of variance in protective behaviour.•Response efficacy was most important contributor to explaining adaptive intentions.•Threat and response costs were important factors predicting intentions to adopt decentralised systems.•Need more public education on adaptive protective measures for water stress.

SummaryThe present study examined the role of protection motivation variables in predicting rainwater tank adoption among urban householders. A regression analysis found that subjective knowledge, threat appraisal, response efficacy, response costs, subjective norms and social norms significantly predicted adaptive behavioural intentions (F(6, 399) = 50.769, p < .001, Cohen’s f2 = .763). The model accounted for 43% of the variance in intentions to install a rainwater tank as a protective measure against future water shortages. Results further indicated that several variables uniquely contributed to the prediction of rainwater tank adoption (listed in order of relative contribution: response efficacy, threat appraisal, response costs, subjective knowledge and subjective norms). This suggests that people who perceive there is a real water shortage threat, and believe that rainwater tanks are effective in relieving the threat and require minimal or manageable effort to obtain, are more likely to install a tank on their property as a protective measure. Implications of these results are discussed from a research and policy perspective. Recommendations for future motivational research in the area of urban decentralised system acceptance and adoption are presented.