Application of Theory of Planned Behavior in the motor vehicle repair and service industry

The objective of this paper is to examine the determinant factors of consumer safety behavior in the motor vehicle repair and service industry. A total of five hundred respondents were chosen through stratified random sampling. Multiple regressions were used to identify the factors that contribute to consumer safety behavior. The factors include attitude toward accident risk, social norm, perceived behavioral control and safety priorities as prescribed in the Theory of Planned Behavior. Results show that all factors can explain 39.7% variance in safety behavior of consumers and safety priorities become the main determinant factor. This research holds significant implications to government, industries and most importantly, consumers so that policy and educational programs can be proposed to inculcate good behavior among consumers especially on safety matters.