Ecuadorian artisanal production and its future projection from the Cultural and Creative Industries perspective (CCI)

•Take necessary measures to position the CCI in the markets considering all its actors, sectors and support tools.•The artisanal productive potential should not rule out the strategic benefit of interaction with other productive sectors.•Creative development benefits from an environment rich in cultural expressions and the support of creative professionals.

Craftsmanship or artisanal production, like many other forms of expression of people and cultures, has enormous value in terms of history and means of production. This fact is appreciated, not only because products are created by skilled hands, but also because they can transmit history, customs and Experiences that introduce the user into a worldview of a country or region. These characteristics, along with the creativity of the artisan, establish artisanal production as one of the sectors that make the Cultural and Creative Industries; a sector considered to be a strategic driving force of developing nations; a fact that has led Ecuador to take its first steps towards its development.