| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5054069 | Economic Modelling | 2015 | 6 Pages |
Abstract
This paper analyzes the existence of a possible media bias by determining the impact of the automobile manufactures' advertisements on the probability that two leading German car magazines review their products. By accounting for a possible endogeneity bias, we find a positive impact of advertising volumes on test probabilities.
Keywords
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Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Ralf Dewenter, Ulrich Heimeshoff,