| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5055108 | Economic Modelling | 2012 | 8 Pages |
Abstract
⺠This paper investigates dominance strategies exerted by the dominant manufacturer. ⺠Only the dominant manufacturer can benefit from wholesale price dominance strategy. ⺠Both dominant manufacturer and retailer can benefit from channel dominance strategy. ⺠Channel dominance is not always the optimal choice for the dominant manufacturer. ⺠Whatever dominance strategy is it, the weak manufacturer will suffer loss.
Keywords
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Lidan Ma, Rong Zhang, Sandang Guo, Bin Liu,