On information acquisition by buyers and information disclosure by sellers

•A buyer can at costs acquire information about his valuation prior to trade.•The seller proposes the price and can costlessly disclose information.•I show that the optimal price-disclosure strategy may induce information acquisition.

I consider a monopolistic-pricing model in which the buyer does not know his valuation at the outset. The seller may induce him to acquire information even though she could easily disclose sufficient information herself.