| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5059385 | Economics Letters | 2014 | 6 Pages |
Abstract
We analyze price competition between two brands. Buyers consist of switchers and two segments of customers with limited brand loyalty. We identify a unique symmetric mixed-strategy price equilibrium and find that competition is most relaxed when there exists some switchers.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Zhong Wen,