| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5061534 | Economics Letters | 2009 | 5 Pages |
Abstract
An interesting feature of the data is that the price distribution in the absence of promotional activities first order stochastically dominates that under display or feature advertising. The theoretical model we introduce can yield an equilibrium that is consistent with the above observations.
Keywords
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Adam D. Rennhoff, Konstantinos Serfes,