Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5062615 | Economics Letters | 2006 | 8 Pages |
Abstract
Standard pricing theories consider consumers without temptation. With temptation and costly self-control, consumers dislike choice sets with tempting alternatives. We study firms' strategy against such consumers, using Gul-Pesendorfer preferences and a game where firms compete by offering menus.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Susanna Esteban, Eiichi Miyagawa,