| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5062769 | Economics Letters | 2006 | 5 Pages |
Abstract
We show that competition among commercial television networks for star programming inputs depends on the nature of the network competition for advertising dollars. An important result is that the network acquiring the star content earns lower profit than its rivals.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Lynne M. Pepall, Daniel J. Richards,