Article ID Journal Published Year Pages File Type
5072105 Games and Economic Behavior 2012 24 Pages PDF
Abstract
► We analyze the spread of new behaviors in social networks modeled by random graphs. ► When the network is sparse, the contagion is limited by its low global connectivity. ► When it is dense, the contagion is limited by the stability of the high-degree nodes. ► Our results explain the robust-yet-fragile nature of social networks. ► We show existence of equilibria with co-existent conventions.
Related Topics
Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics
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