Place-making in publishing: Dutch trade book publishers and the meaning of place in establishing reputation and trust

► Place as a social construct integrating the dimensions of place as locale and place as experience. ► Place is crucial in exhibiting reputations and trust rather than for inspiration. ► Publishers deploy and shape places to contribute to status, credibility and trust, this perpetuates organizational myth. ► Cultural meaning is not conditioned by fixed places but created in many (virtual and temporal) places.