Tanzanite as conflict gem: Certifying a secure commodity chain in Tanzania

Shortly after the September 11, 2001 attacks in the United States, the Wall Street Journal published an article claiming that al Qaeda sympathizers were using an obscure gemstone commodity known as tanzanite to raise funds for terrorist activities. Despite subsequent disclaimers by the US State Department, this allegation effectively marked tanzanite as a “conflict gem,” and set in motion a complex set of political maneuvers designed to rehabilitate the tanzanite industry's reputation. This paper analyzes the immediate fallout from the Wall Street Journal article and the subsequent effects of anti-terrorist rhetoric on the tanzanite industry. I explore the origins of the “conflict gem” discourse and the political movement that has taken shape over the past decade to reform gemstone mining. Drawing on theories developed by critics of the fair trade movement, I examine a series of steps taken by the main corporate miner active in the tanzanite industry to re-brand and certify tanzanite as “conflict-free.” I underscore the degree to which these efforts have been inflected by new security provisions embodied in the USA Patriot Act.