From feeding the locals to selling the locale: Adapting local sustainable food projects in Niagara to neocommunitarianism and neoliberalism

This paper traces attempts to foster local, sustainable food projects in Niagara, Canada as part of community economic development (CED) projects during two distinct periods of provincial governance. In the first period (1990-1995), social democratic government support for local sustainable food projects through CED can be understood as neocommunitarian in nature. During this time there was a concerted attempt to link local people with access to local food and also to support a relationship between local food projects and agri-tourism. I argue that this neocommunitarian policy was an accommodation to a wider and more global neoliberal hegemony and was underlain by a romanticism of petty commodity production and a tenuous link to social and ecological sustainability. In the second period of governance (beginning in 1995) the progressive conservative government led by Mike Harris pursued particularly virulent, revanchist forms of neoliberal governance. With many of their state supports slashed, Niagara NGOs and activists turned, and were pushed, to more market-led, elitist forms of local food projects and agri-tourism. In these latter food projects, the practices of ecological and social sustainability were significantly hollowed out and their local and light green nature was harnessed as accumulation strategies. The paper is based on interviews conducted in the year 2003 with people involved in various urban and rural food projects (including community gardening, community supported agriculture, local/seasonal cuisine, organic/ecological farming and food box programs).