Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5075208 | Geoforum | 2006 | 12 Pages |
Abstract
This paper examines the organizational challenge of e-commerce for emerging retail transnational corporations (TNCs). The paper begins by scoping and conceptualizing the retail TNCs and in the process, draws attention to the high level of territorial embeddedness of these firms. This provides the framework for the remainder of the paper, where the organizational challenge of a 'multi-channel' paradigm (blending online and offline forms of retail distribution) is evaluated. Specifically, the paper argues that place, space and embeddedness continue to matter in the 'new e-conomy' of multi-channel distribution.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Neil Wrigley, Andrew Currah,