Article ID Journal Published Year Pages File Type
5078122 International Journal of Industrial Organization 2013 16 Pages PDF
Abstract
We estimate a model of drug demand and supply that incorporates insurance, advertising, and competition between branded and generic drugs within and across therapeutic classes. We use data on antiulcer drugs from 1991 to 2010. Our simulations show that generics and “me-too” drugs each increased consumer welfare more than $100 million in 2010, holding insurance premiums constant. However, insurance payments in 2010 fell by nearly $1 billion due to generics and rose by over $7 billion due to me-too antiulcer drugs.
Related Topics
Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics
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