| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5078162 | International Journal of Industrial Organization | 2012 | 5 Pages |
Abstract
⺠Standard media economics models have two properties. ⺠First, increased platform competition decreases ad levels. ⺠Second, mergers reduce per-viewer ad prices. ⺠If viewers attention spans for ads are crowded standard properties may be reversed. ⺠Alternatively, allowing viewers to multi-home may also reverse standard properties.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Simon P. Anderson, Ãystein Foros, Hans Jarle Kind, Martin Peitz,