| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5078163 | International Journal of Industrial Organization | 2012 | 4 Pages |
Abstract
⺠We discuss increased use of technology for targeting. ⺠We discuss how this improves informativeness of advertising. ⺠However, consumers may find this intrusive. ⺠We discuss recent empirical studies that explore this tradeoff. ⺠We then explore consequences for regulation and future work.
Keywords
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Catherine E. Tucker,