| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5078185 | International Journal of Industrial Organization | 2012 | 9 Pages |
Abstract
⺠In online advertising, some buyers pay only when their ad elicits a response. ⺠Since payoffs are random, offer values must be estimated. ⺠Even if the estimates are unbiased, selecting a winning offer creates a bias. ⺠High-variance offers have more selection bias as a class. ⺠Correcting for selection bias can increase revenue.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Eric Bax, Anand Kuratti, Preston Mcafee, Julian Romero,