| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 5078351 | International Journal of Industrial Organization | 2012 | 10 Pages |
Abstract
⺠Paper considers platform competition for both advertisers and users. ⺠Platforms earn profits from advertisers although there is perfect competition. ⺠Profits can increase in the users' nuisance costs of advertising. ⺠Factors have opposing results compared to one-sided markets. ⺠Model explains why TV stations benefit if rivals are regulated to advertise less.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Markus Reisinger,