Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5078547 | International Journal of Industrial Organization | 2008 | 18 Pages |
Abstract
I consider bundling of two products as a strategy to avoid entry in a differentiated product market. I construct a simple model in which the potential entrant can offer a differentiated product to one of the incumbent's products. I show that the incumbent optimally bundles irrespective of entry. For a given entry decision, the incumbentÃs gains are small compared to the entrant's loss; its gains are substantial when the bundling induces the potential entrant not to enter the market. In this case bundling blockades entry and reduces welfare.
Related Topics
Social Sciences and Humanities
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Economics and Econometrics
Authors
Martin Peitz,