Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5084450 | International Review of Financial Analysis | 2017 | 55 Pages |
Abstract
Developing predictions by drawing upon the limited attention perspective, we investigate if small firms may use advertising as an attention grabber to increase their opportunities to access debt financing. Using a sample of over a million observations, we find that small firms with higher advertising expenditure are more likely to gain access to debt financing, thus increasing their financial leverage. Our tests show that lenders constrained by a limited attentional capacity are more likely to be attracted by small firms with higher advertising expenditure, and that small firms with financial constraints are not found to use advertisement intentionally to acquire resource.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Shujun Ding, Chunxin Jia, Zhenyu Wu, Wenlong Yuan,