Political participation, personality, and the conditional effect of campaign mobilization

Why are some people more responsive to campaign mobilization than others? I argue that the composition of a person's core personality makes some people more responsive to mobilization cues than others. However, the degree to which personality alters the effectiveness of mobilization also depends on the type of political participation for which people are being mobilized. I explore the determinants of political participation by looking at the interaction between the Big-5 traits of agreeableness, conscientiousness, and emotional stability and the intensity of campaign environments. This paper demonstrates that despite the possible ameliorative effect mobilization has on unequal patterns of political participation, an enduring source of participatory inequality may very well be rooted in a person's core psychological structure.