Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5125818 | Procedia - Social and Behavioral Sciences | 2016 | 6 Pages |
Abstract
Linguistic iconicity is the phenomenon that has become the focus of research in such spheres as philology, psychology, and neurology; it is one of the tools most frequently used to communicate the marketing or inspirational message, as its universal appeal allows reaching wider audiences and causing a predictable desired response of the recipients. The paper deals with the analysis of slogans composed according to three-element pattern in contrastive perspective to establish universal, relatively universal and language-specific manifestations of linguistic iconicity with an aim to consider the challenges in localization of these messages across the working languages (English, Russian, and Latvian).
Related Topics
Social Sciences and Humanities
Arts and Humanities
Arts and Humanities (General)
Authors
Tatjana Smirnova,