How Self-efficacy Enhance Heritage Tourism in Medan Historical Corridor, Indonesia

Self-efficacy, an aspect of place identity, contributes to enhance heritage tourism. This study aims to examine the aspect of self-efficacy in a historical corridor, Medan City, Indonesia. A questioner distribution, depth interview, and field observation were conducted to examine local people and tourists' perception about self-efficacy in the area. The result shows that people have a positive perception of confidence and accessibility although the comfort and safety need further improvement in generating tourist satisfaction that will attract people come and improve people's quality of life.