Strategic Capabilities of Retail Market Managers: A Field Research in Karabuk

Strategic management deals with overall performance and efficient resource use. Strategic efforts focus on internal and external environment. Companies build their competitiveness on their strengths attempting to benefit from opportunities. Managers play a very important role not only in strategic analysis and choice efforts but also as part of decision-making process in strategy implementation. In fierce competition organizations seek their managers to be strategists.This research aims to examine strategic management capabilities of the managers working in supermarkets in Karabuk. The research was performed using face to face survey. The questionnaire was adapted from Hinterhuber and Popp (1992). Datas gathered were analyzed with'One Sample T Test'. The target universe was composed of 42 stores registered in Karabuk. Reliability analysis revealed a 0,856 Cronbach's Alpha Value. Analysis results showed that managers are future oriented and entrepreneurial-minded. They emphasize competitivenes and have a clear vision. It may be advised to encourage medium level managers to contribute effectively to strategic management process.