Public Service Announcements and their Influence Upon System of Values of Children (Research of Concept of “Family” Formation)

The paper focuses upon problem of public service announcements' (PSA) influence upon formation of system of values in the child's consciousness. Today we can view the mass media as well as advertising messages as a powerful tool of the society's system of values formation, including children's system of values. Children are seen as members of the society with unstable self-consciousness and world-view that is why they undergo the influence of the modern information media to their fullest extent. The author builds a model of the concept of family as a crucial part of Russian conceptosphere, which is translated by the PSA texts.