The Development of Zero-energy Transformation Concepts in the Netherlands. A Comparative Case Study Analysis of Two Transformation Concepts

In a new product development project numerous decisions are made that influence the course and the outcome of the project. Remarkably, little research is done on how decisions in new product developments are actually made and how the decision making affects the performance. This research contributes to closing this gap of knowledge by comparing the decision making of two new product development projects. This study provides insight in the importance of various decisions and how successful decisions should be made. The study contributes to the new product development literature through extensively studying the use of decision making styles in two product development projects of transformation concepts. The empirical findings emphasize the importance of understanding the context of projects and the way decision should be made to be successful.