Usage of Analytical Services in Industry Today and Tomorrow

This paper discusses the current options in the usage of analytics by enterprises as well as the existing challenges and elaborates recommendations for the future. Special focus is put on customer-oriented analytics by means of analytical services. In these, the building blocks of analytics are modularized in three layers: Data Interpretation & Cleansing Layer, Data Processing Layer, and Data Visualization Layer. This modularization allows building analytics in a standardized manner. Such services aim at reducing the gap between the holders of expert knowledge and the users of analytics. This is achieved by placing the attention on obtaining the desired information (choosing from a portfolio of analytics) instead of solving fundamental challenges, already addressed by the respective modules.