Bicycle Sharing Based on PSS-EPR Coupling Model: Exemplified by Bicycle Sharing in China

Bicycle sharing is considered an effective supplement to urban transport. Nowadays, bicycle sharing has become more appealing to more users thanks to the updated application of information technology. In addition to technological support, innovative business model also make great differences. Bicycle sharing can be further facilitated through a circular value chain. PSS-EPR coupling model provides an insight to how to integrate such a value chain. The paper presents PSS-EPR coupling model, and discusses the integrated circular value chain for bicycle sharing based on this model. Case study research methodology is used. Three types of bicycle sharing coexisting in China are described, with Yong Jiu, Ofo and Mobike an example of each type. The paper contrasts their business models against PSS-EPR coupling model, and comes to the conclusion that Mobike is better able to achieve closed-loop value creation. Further suggestions are given to Mobike for more effective value chain management based on the model.