Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
5470339 | Procedia CIRP | 2017 | 6 Pages |
Abstract
This study focuses on using fee-charge video-on-demand services and reveals how people react when there are two uncertainties in decision making. Conducted economic experiments show that the choice rate of subscription video-on-demand service increases as the expected utility of watching videos grows. The experiments also show that the two uncertainties affect our decision making, but with a difference in degree.
Related Topics
Physical Sciences and Engineering
Engineering
Industrial and Manufacturing Engineering
Authors
T. Koenuma, K. Akai, N. Nishino,