Article ID Journal Published Year Pages File Type
5480041 Journal of Cleaner Production 2017 16 Pages PDF
Abstract
The findings show the effects of market orientation upon firm performance for shipping companies by disaggregating MO to its constituting factors, those of responsiveness, intelligence generation and dissemination. Further, we uncover the differences in the size of shipping companies on the MO-Performance (P) link. Findings indicate that there is an inverted U-shape effect of size on firm MO performance and identify where improvements are required.
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Related Topics
Physical Sciences and Engineering Energy Renewable Energy, Sustainability and the Environment
Preview
Market orientation for sustainable performance and the inverted-U moderation of firm size: Evidence from the Greek shipping industry
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